Word of mouth advertising (WOM) has been around since the dawn of time, but its impact on sales has only recently been quantified. The rise of social media has revolutionized the way people communicate, and this has had a significant effect on WOM advertising. Social media has revolutionized the way people share information, and this has had a huge impact on WOM advertising.

Social media has changed the way people communicate with one another. It has allowed individuals to share information quickly and easily with a large group of people. This has made it easier for people to share information about products and services, which has had a direct effect on WOM advertising. People are now more likely to share information about products and services with their friends and family, and this has made WOM advertising much more effective.

Social media has also made it easier for companies to reach potential customers. Companies can now use social media to target specific audiences and share information about their products and services. This has been a major boon for WOM advertising, as companies are now able to reach more people with their messages.

Social media has also made it easier for companies to track the effectiveness of their WOM campaigns. Companies can now measure the number of people who have seen their messages, and they can also track the number of people who have followed through and made a purchase. This has made it easier for companies to determine which campaigns are working and which ones are not.

Finally, social media has allowed companies to engage with their customers in a more personal way. Companies can now respond to customer feedback and questions in real-time, which has been a huge benefit for WOM advertising. Companies can now address customer concerns quickly and efficiently, and this has made them more likely to make a purchase.

In summary, the rise of social media has had a huge impact on WOM advertising. Social media has made it easier for companies to reach potential customers, track the effectiveness of their campaigns, and engage with their customers in a more personal way. These changes have made WOM advertising much more effective, and this has been a major boon for companies looking to increase their sales.