As esports continues to grow in popularity, so does the number of brands investing in the industry. From sponsoring teams and players to creating exclusive content, brands are leveraging their investments to increase the performance of teams and players in esports. By providing essential resources and support, these investments can have a positive impact on the success of teams and players in the growing esports industry.

The most common type of investment from brands is sponsorship. Sponsorship involves a brand providing financial support to a team or player in exchange for their endorsement. This type of investment can be beneficial to both parties, as it provides the team or player with the resources needed to compete at a higher level, while allowing the brand to gain exposure to the esports audience. For example, Intel sponsors several esports teams, including Team Liquid, and provides them with the latest gaming hardware to ensure they have the best performance possible.

In addition to sponsoring teams and players, brands are also using their investments to create exclusive content. This content can take the form of tournaments, documentaries, and other types of programming that are designed to engage the esports audience. This type of content can be beneficial to both the brand and the team or player, as it provides the brand with a platform to showcase its products and services, while also providing the team or player with additional exposure. For example, Red Bull has created several tournaments and documentaries that feature some of the best teams and players in the industry.

Brands are also investing in the development of new technology and tools to help teams and players improve their performance. This type of investment can be beneficial to both parties, as it provides teams and players with the resources needed to compete at a higher level, while also allowing the brand to showcase its products and services. For example, Razer has created several gaming peripherals that are designed to give teams and players the edge they need to succeed in esports.

While investments from brands can have a positive impact on the performance of teams and players in esports, there are also potential drawbacks. For example, the amount of money invested can have an effect on the team or player’s performance, as too much money can lead to complacency and a lack of motivation. Additionally, the brand’s objectives may not always align with the team or player’s goals, which can lead to disagreements and a lack of commitment.


Despite the potential drawbacks, investments from brands can be beneficial to both teams and players in the growing esports industry. By providing essential resources and support, these investments can help teams and players compete at a higher level and increase their chances of success. Examples of successful brand investments in esports include Intel, Red Bull, and Razer, all of which have used their investments to increase the performance of teams and players in the industry.