The Influence of Cultural Heritage on Tourism Sector in Less Popular Historical Towns

While the buzz of visiting popular and famous cities around the world might be dominating the tourism industry, there's also the allure of less-known yet culturally rich and historically significant towns that attracts a medley of tourists. The hit of culture that such places provide alongside a humble charm and serenity often stimulate a strong appeal among nature-oriented adventurers, history buffs and culture junkies.

The Lure of History and Culture

Unprecedented histories, distinctive cultures and a compelling heritage make these towns unique, stimulating a sense of curiosity and interest. The historical towns own an essence of their past through the preservation of their historical monuments, local traditions, and significant cultures.

Examples of Lesser-Known Historical Towns

• Ghent, Belgium: This city in Belgium is known for its medieval architecture. One of the top attractions includes the famous Gravensteen castle and the Saint Bavo's Cathedral housing the world-renowned Ghent Altarpiece.
• Shirakawa-go, Japan: This village is unique for its thatched-roof Gassho-Zukuri houses that cannot be found anywhere else in Japan.
• Cesky Krumlov, Czech Republic: This beautiful town features a grand château, and quaint, colourful baroque and renaissance style houses. The preserved history and landscapes attract countless visitors each year.

Economic Sustainability through Heritage Tourism

Contrary to the traditional mentality that development and preservation cannot coexist, it's apparent that the preservation of cultural heritage can significantly contribute to sustainable economic growth via tourism. For instance, according to a UNESCO report (2013), cultural tourism accounts for 40% of world tourism revenues, indicating the significant potential of heritage tourism.

Challenges in Preserving the Charm of these Towns

In maintaining these historical towns, it's undeniable that preservation efforts present a challenge. Moreover, managing the influx of tourists and the risk of over-commercialisation potentially leading to the loss of their humble charm is a considerable task. Such risks, if not adequately managed, can cause more harm than good to their unique cultural heritage.

Recommended Strategies for Preservation and Balanced Growth

It becomes essential, then, for authorities to adopt strategies and initiatives to balance tourism growth while preserving the cultural essence of these towns. Notably, the emphasis should be on sustainable tourism, which considers long-term preservation and contributes to the wellbeing of the local community.

Engagement of Local Community

Engaging the local community in preservation and tourism-related activities can facilitate their direct participation, encouraging sustainable practice.

Limiting Visitor Numbers

By controlling the influx of tourists, the pressure on infrastructure and resources would reduce, ensuring better protection and lesser degradation of these unique sites.

Education and Awareness

Raising awareness about the cultural heritage and benefits of preserving these towns can increase tourists' level of respect for the local culture and traditions.

Understanding the multifaceted relationship between cultural heritage and the tourism sector is key to leveraging the potential of lesser-known historical towns, for the benefit of visitors, the local community and broader economic growth.